Source: FreeWheel [download page]
Notes: Authenticated viewing continues to soar, as 46% of all ad views on long-form and live content for programmers and multichannel video programming distributors (MVPDs) came from behind authentication walls in Q3, per FreeWheel’s report, up from just 14% during the year-earlier period. OTT devices were over-represented in authenticated ad views, accounting for 22% share, compared to 6% share for digital viewing overall. (more…)