More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers, a sentiment shared by 65% in the UK, 92% in Brazil and 71% in China. That’s according to a recent study [download page] from Razorfish, which also found at least half of consumers in each country feeling that it’s important that brands have loyalty programs. (more…)
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Weekend Reading, 11/14/2014
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