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Enterprises See Social’s Value in Customer and Influencer Engagement
Almost 9 in 10 enterprise organizations agree that their social media presence is important to stay competitive, according to results from a Hootsuite survey of more than 750 respondents across 8...
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B2B Demand Gen Channels Ranked by Cost-per-Lead
Which channels provide the lowest costs-per-lead for B2B marketers? Given that a recent Ascend2 report found that the majority of marketers are seeing steady or increasing costs-per-lead, a new report...
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Where Are Demand Gen And Sales Training Teams Most Aligned?
Source: Corporate Visions Notes: Only about 1 in 10 B2B marketers and salespeople from around the world report a complete level of coordination between their demand generation and sales training teams,...
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Mobile Ad Click, Conversion Rates Seen Higher Among Women
Source: AppLovin Notes: Women are more likely than men to click on mobile ads, and they also sport higher conversion rates and average purchase values, finds AppLovin in an analysis of more than one...
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How B2B “End User Buyers” Are Engaging in Online Commerce
“B2B end user buyers” have various procurement policies in place, such as approval/authorization procedures (76%) and reimbursements policies (57%), but 3 in 10 report a lack of concern for such...
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US Email Open and Click Rates, by Hour Scheduled, in 2013
Mailer Mailer has released its latest annual “Email Marketing Metrics Report” analyzing data from almost 1.2 billion opt-in newsletters. While the topic of timing seems to often inspire debate as to...
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Mobile Now Two-Thirds of Facebook’s Ad Revenues
Source: Facebook [pdf] Notes: Facebook’s advertising revenues grew by 64% year-over-year in Q3 to almost $3 billion, of which mobile comprised 66% share, up from 49% share a year ago. Some 64% of...
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Online Adults Report Spending Close to 3 Hours a Day Using the Internet At Home
Source: Leichtman Research Group Notes: The average time spent by an individual with internet service at home is 2.8 hours, finds the Leichtman Research Group, up from 2.2 hours in 2009. That 2.8-hour...
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Email Open and Click Rates, by Subject Line Length
Source: MailerMailer Notes: Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year, according to a MailerMailer analysis of almost 1.2 billion...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 24-26, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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US Omni-Channel Shopping Behavior, by Category
Source: GfK [download page] Notes: On average, 44% of US shoppers combine online and in-person shopping activities (“omni-channel shopping”) across 15 product and service categories, reports GfK in a...
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Trust in News Media Types, by Generation
Source: Harris Interactive Notes: American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and...
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Digital Marketers Report Limited Channel Integration
On average, only 45% of digital marketers integrate any two channels, finds a commissioned study [download page] conducted by Forrester Consulting on behalf of Experian Marketing Services. The report,...
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How Search Results Can Drive In-Store Visits
3 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores. That’s according to a recent Google, Ipsos MediaCT and Sterling Brands survey [pdf]...
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US Shoppers’ Attitudes to Mobile Payments, by Generation
Source: GfK [download page] Notes: Millennials (18-34) are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods, per GfK’s survey....
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Weekend Reading, 10/31/14
80% of registered voters have seen or heard campaign commercials from candidates or political groups, finds the Pew Research Center in a recent report, with 53% of these generally not paying attention...
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Gen Xers Seen Avid Mobile Users
Source: Nielsen / xAd / Telmetrics Notes: Forget Millennials (18-34). It’s Gen Xers (35-54) who account for the most time spent on mobile devices across 4 key categories, according to data analyzing...
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9 in 10 Mobile Web Users Have Switched to a Competitor’s Better Site
Source: Netbiscuits [download page] Notes: Mobile site experiences are failing to keep up with visitors’ expectations, details NetBiscuits in a survey of 6,000 mobile web users across 6 countries. The...
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The Simplicity Premium: Which Brands Are Set to Profit?
7 in 10 consumers from 8 global markets are more likely to recommend a brand because it provides simpler experiences and communications, and almost 4 in 10 are willing to pay more simpler experiences...
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Top Brands Are Gravitating to Instagram And Attracting More Engaged Audiences
Instagram continues to build its user base – and its becoming a favorite of top brands too. Indeed, a new study [download page] from Simply Measured notes that 86 of the Interbrand 100 had an account...
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