Source: Nielsen / xAd / Telmetrics
Notes: Forget Millennials (18-34). It’s Gen Xers (35-54) who account for the most time spent on mobile devices across 4 key categories, according to data analyzing the activities of mobile owners who have used their device to make a purchase decision in the categories. Gen Xers edged Millennials in share of time spent in the entertainment category (42% and 40%, respectively), with the gap widening in the restaurant (45% vs. 37%), auto (50% vs. 39%) and telecom (53% vs. 30%) categories. (more…)