“B2B end user buyers” have various procurement policies in place, such as approval/authorization procedures (76%) and reimbursements policies (57%), but 3 in 10 report a lack of concern for such policies and say that they will buy the products and services they want anyway. That’s according to a commissioned study [download page] conducted by Forrester Consulting on behalf of Intershop, which looks at “nonprocurement business professionals who purchase products and services for work-related activities.” (more…)
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How B2B “End User Buyers” Are Engaging in Online Commerce
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