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US Millennials Identify Their Favorite Brands
Source: Moosylvania Notes: Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung. Some surprising names – such as Walmart and Target – appear in the top 10,...
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4 in 5 Companies Report Steady or Increasing Costs-Per-Lead
A slim majority of marketers and salespeople from around the world say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening, finds Ascend2 and its Research...
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It’s Q4. Do You Know Where Your Target Demographic Is?
As the end of this year approaches, marketers are already planning for 2015. And as marketing becomes an increasingly audience-focused affair, understanding the demographic profile of media audiences...
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Online Video Completion Rates, by Device, in Q2 2014
Source: Adobe [pdf] Notes: Few videos were watched to full completion during Q2, reports Adobe, although videos viewed on desktops were 3 times more likely than those viewed on mobile devices to reach...
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Which Media Budgets Are Being Used to Fund Increased Mobile Ad Spend?
Source: Advertiser Perceptions Notes: Mobile advertising spending is growing apace, but are these budgets incremental or coming from other sources? According to a new report from Advertiser...
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In the US, Ad Spending on Mobile Now Tops Desktop Banners
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have teamed up to release their latest US internet advertising revenue report [pdf], with this latest edition covering activity...
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How Brands Are Falling Short With Consumers
Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish, details Edelman in its second annual “brandshare” report. The...
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Enterprise-Class Advertisers’ CTRs, by Channel and Device, in Q3
Source: Marin Software [download page] Notes: Smartphones have the highest click-through rates across search, social and display ads, finds Marin Software in a review of the Q3 performance of...
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Top Brands Ranked by Customer Loyalty
Source: Brand Keys Notes: Amazon, Apple, YouTube and What’s App are among this year’s brand loyalty leaders, finds Brand Keys in its latest annual survey that ranks customer engagement and loyalty for...
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2 in 3 Marketers Say Tech Is Very Important to Their Performance. How?
Two-thirds of marketers (mostly senior level) describe the importance of new technologies to their group’s overall effectiveness and performance as “essential” (29%) or “very important” (38%),...
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How B2C and B2B Content Marketing Efforts Compare
With the release of their latest annual report [pdf] on B2C content marketing, the Content Marketing Institute and MarketingProfs offer the ability to measure the similarities and differences between...
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Consumer Magazines’ Revenue Sources, Per Executives
Source: FOLIO: Magazine Notes: The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year, while only 11% came from digital advertising and 1% from...
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Paid Search Trends in Q3
Source: IgnitionOne, The Search Agency [download page], RKG [download page], Kenshoo Notes: Reports from IgnitionOne and The Search Agency are in agreement that search ad click-through rates in the US...
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What Are Large Advertisers Looking to Get Out of Mobile?
Mobile advertising spending is soaring in the US, now representing close to one-quarter of all online ad spending. With mobile ad revenues predicted to continue growing at impressive rates, the buzz...
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TV Multitasking Continues to Grow
Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year, reports TiVo in its second annual study of multitasking and social TV. Even so, viewers are...
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Mobile Payments Said to Near 1 in 4 Online Payment Transactions
Source: Adyen Notes: Globally, payments over mobile devices represented 23.3% of total online payments during Q3, according to Adyen’s latest quarterly report. (Expect that figure to rise in the next...
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Weekend Reading, 10/24/14
Halloween spending is expected to rebound from a drop last year and total $7.4 billion, according to the NRF, which finds that the average person will spend $77.52 this Halloween. Roughly two-thirds of...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 17-19, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Almost Half of Mobile Video Ad Impressions Occur on iOS Devices
Source: Opera Mediaworks Notes: [Editor’s Note: The headline to this article has been amended to better reflect that the article refers to mobile video ad impressions.] While iOS devices accounted for...
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Smartphone-Based Webrooming Beats Showrooming Across Most Age Groups
Source: GfK Notes: Consumers (ages 18-68) are more likely to research a purchase online using a smartphone and then buy it in-store (“webrooming”) than they are to see a product in a store and then buy...
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