Clik here to view.
How Mobile Owners Respond to Difficulties When Using Apps to Shop
Source: Contact Solutions Notes: Asked what they do when they struggle using a mobile app for shopping, 51% share of mobile owners responding to the Contact Solutions survey reported that they close...
View ArticleClik here to view.
Pro-Female Ads Influence Women’s Purchase Decisions
A slight majority of women have bought a product because they liked how the brand and its advertising portray women, reports SheKnows in recent survey results. The study, which analyzed women’s...
View ArticleClik here to view.
Which Content Categories Are Being Shared on Which Devices?
How do consumers share various categories of content – such as business and finance or shopping? Recent research from ShareThis has demonstrated which social channels are preferred for different types...
View ArticleTop 10 Brand Movers on Instagram – September 2014
Source: Socialbakers For more data on brand activity on Instagram, see MarketingCharts’ new Cheat Sheet, “Brand Post Engagement on Instagram.”
View ArticleClik here to view.
Meeting and Event Apps: Which Features Are Important?
Source: American Express Meetings & Events [download page] Notes: The most important features of a meeting apps are access to meeting or events schedules and access to meeting or session...
View ArticleClik here to view.
Share of Time Spent Watching Original TV Series, by Platform
Source: comScore [download page] Notes: Online Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV, compared to 84% for online adults aged 35-54...
View ArticleClik here to view.
Mobile Neared 40% of Organic Search Traffic in Q3
Mobile devices accounted for 38% of North American organic search visits during the third quarter of this year, up from 27% during the year-earlier period, details RKG Digital in its latest quarterly...
View ArticleClik here to view.
B2B Content Marketing: Executive and Brand Perspectives, Compared
How do business executives feel about content marketing – and do their perspectives align with content marketers’ efforts? A recent study from the Economist Group developed in association with...
View ArticleTop 10 Brand Movers, September 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleClik here to view.
Loyalty Rewards: Millennials Enticed by Hands-On Experiences
Source: LoyaltyOne Notes: More than 8 in 10 US Millennials (18-29) report that they’d be more likely to shop with a grocer if they could redeem rewards or loyalty program points for a session or...
View ArticleClik here to view.
Most Helpful Content Types, According to B2B Executives
Source: Economist Group / Peppercomm Notes: Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months, with 71% citing...
View ArticleClik here to view.
What’s The Good and Bad With Lead Gen? Depends Who’s Asked.
Fewer than 1 in 5 companies around the world (19% in the US) meet their sales lead generation targets, reports 360 Leads in a recently-released study. The research examines the use of various lead...
View ArticleClik here to view.
More Data Indicates That Consumers Want TV on Their Own Schedules
Although most consumers continue to watch original TV series on traditional TV, many are time-shifting their TV viewing, and this desire to watch on their own schedule is one of the primary drivers of...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 10-12, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
How Do B2B Execs Find Content? Search
Source: Economist Intelligence Unit / Peppercomm Notes: Online search tools are more important to B2B executives than company websites and recommendations when it comes to finding content from...
View ArticleClik here to view.
Weekend Reading, 10/17/14
With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it’s well worth taking a look at what content is most important to pay-TV...
View ArticleClik here to view.
Facebook Post Interaction Rates, by Industry, in Q3 2014
Source: Adobe Notes: The retail industry topped all others tracked in Q3 post interaction rates (comments, likes, shares, and other interactions), with its 4.18% average representing a 13% increase...
View Article