Pro-Female Ads Influence Women’s Purchase Decisions

A slight majority of women have bought a product because they liked how the brand and its advertising portray women, reports SheKnows in recent survey results. The study, which analyzed women’s perceptions of fem-vertising (“advertising that employs pro-female talent, messages and imagery to empower women and girls”), also found that 46% of respondents have followed a brand in social media because they like what the company stands for. (more…)