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With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it’s well worth taking a look at what content is most important to pay-TV subscribers. According to a recently-released study [download page] from comScore, the two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows. The real gap is for live sports, which pay-TV subscribers are twice as likely to consider important as their non-subscriber counterparts. (more…)
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Weekend Reading, 10/17/14
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