More Data Indicates That Consumers Want TV on Their Own Schedules

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Clik here to view.Although most consumers continue to watch original TV series on traditional TV, many are time-shifting their TV viewing, and this desire to watch on their own schedule is one of the primary drivers of online video viewing. That’s one of the chief takeaways from a new comScore report [download page] based on a survey of more than 1,100 online adults. (more…)