The Simplicity Premium: Which Brands Are Set to Profit?

7 in 10 consumers from 8 global markets are more likely to recommend a brand because it provides simpler experiences and communications, and almost 4 in 10 are willing to pay more simpler experiences (the “simplicity premium”). Those figures come courtesy of Siegel+Gale, which has released its latest “Global Brand Simplicity Index.” So which brands and categories can benefit from the simplicity premium? (more…)