Top Brands Are Gravitating to Instagram And Attracting More Engaged Audiences

Instagram continues to build its user base – and its becoming a favorite of top brands too. Indeed, a new study [download page] from Simply Measured notes that 86 of the Interbrand 100 had an account on the mobile network during Q3 2014, up from 54 a couple of years earlier. Moreover, the number of brands posting at least once a week has almost doubled during that time frame, jumping from 38 to 73. So what’s motivating them? (more…)