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Small Businesses Look to Optimize Marketing Spend
Source: Constant Contact Notes: Small businesses and non-profits participating in the survey are clearly most interested (of the options listed) in optimizing the efficiency of their campaigns: their...
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Facebook Users Seen Most Engaged With Brand Posts on Fridays
Source: Adobe [pdf] Notes: According to Adobe’s analysis of organic Facebook activity by day of the week, Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well...
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Growing Number of App Users Deemed “Mobile Addicts”
On average, mobile application users around the world launch apps 10 times per day, says Flurry, based on data culled from 500,000 apps across more than 1.3 billion devices as of March 2014. But, a...
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Facebook Referring Almost 20 Times More Website Traffic Than Twitter
Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website, according to the latest...
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Android Beats iOS in Q1 Mobile Ad Traffic, Still Lags in Monetization
Source: Opera Mediaworks Notes: Android took over as the top smart device platform on the Opera Mediaworks platform in Q1, with about 43% of traffic, versus 38% for iOS devices. But, iOS devices...
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Facebook’s Mobile Users, Ad Revenue Continue to Grow in Q1
Source: Facebook [pdf] Notes: Facebook says it now has more than 1 billion mobile monthly active users to go with WhatsApp’s 500 million users and Instagram’s 200 million. Advertising revenues grew...
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Agencies: Clients Still Have Significant Digital Weaknesses
About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area, according to a report...
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Consumption-Adjusted Ad Spend on Print Far Outweighs Other Media
US advertisers are projected to spend 7 cents for every hour a US adult spends on connected mobile activities this year, says eMarketer, but more than 10 times that consumption-adjusted figure on...
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Top Retail Sites Taking 33% Longer to Load Than A Year Ago
Source: Radware [download page] Notes: The median load time for home pages of the top 500 US retail websites (as ranked by Alexa) continues to slow down, clocking in at 10 seconds in the latest...
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Year-to-Date Marketing Budget Sentiment, by Medium
Source: Warc Notes: Not surprisingly, digital (excluding mobile) marketing budget expectations have been rapidly increasing throughout the first 4 months of the year, although it’s surprising to see...
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Quality Content Creation Said Most Effective – and Difficult – SEO Tactic
Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year, according to [download page] the results of a survey conducted by Ascend2 and...
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How Does Live TV Consumption Measure Up Against Recorded Content?
7 in 10 TV households in the US use at least one on-demand service, whether that be a DVR, a Netflix subscription, or video-on-demand (VOD) from a cable or telco provider, according to recent data from...
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Mobile Video Ad Benchmarks, by Length and Format
Source: Mobile Marketing Association (MMA) [download page] Notes: Completion rates for non-skippable video ads topped 90% for each of the formats measured – linear video (93%); interstitial (92%); and...
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Google Closing the Gap With Facebook in Social Logins, Takes Lead on B2B Sites
Source: Janrain Notes: Google’s share of social logins grew to 38% in Q1 2014, marking its highest point in 3-and-a-half years. Facebook fell 3 points to its lowest share (42%) in about 3 years; the...
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Local Media Revenue Landscape to Change as Digital’s Influence Grows
Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018, according to a recent forecast from BIA/Kelsey. Now, new figures from the researchers show how the...
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Marketers’ Most Effective Word-of-Mouth Tactics
About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to...
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YouTube Brand Activity and Media Buying Stats
Source: OpenSlate [download page] Notes: The top 500 non-entertainment brands on YouTube have more than doubled their average subscriber base year-over-year, from 37,000 to 82,000, according to...
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Digital Technologies to Influence Half of In-Store Sales by Year-End
Source: Deloitte Notes: Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end. Mobile now influences 19% of in-store...
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Most Marketers Believe Digital Spend Will Soon Overtake Traditional Media
Despite signs that budget shifts from traditional to digital media may be slowing, most marketers believe that their spending on digital marketing will soon exceed their traditional media spending, if...
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B2B Buyers Are People, Too. Who Are They, and What Makes Them Tick?
While there’s a good deal of research focusing on how B2B marketers are shifting their marketing efforts, there’s less data concerning buyer behavior – and even less about buyers themselves, as...
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