On average, mobile application users around the world launch apps 10 times per day, says Flurry, based on data culled from 500,000 apps across more than 1.3 billion devices as of March 2014. But, a growing number of app users launch apps at least 60 times per day, or more than 6 times the average. This segment – deemed “Mobile Addicts” by Flurry – has more than doubled in size over the past year, and now accounts for roughly 1 in every 8 mobile app users measured. (more…)
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Growing Number of App Users Deemed “Mobile Addicts”
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