Facebook Referring Almost 20 Times More Website Traffic Than Twitter

Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website, according to the latest social media referral report from Shareaholic. The results show the extent to which Facebook dominates all social platforms as a traffic driver, referring three times as much as its nearest competitor, Pinterest (7.1%), which itself is growing quickly. Twitter, meanwhile, referred only about 1.1% of publishers’ traffic in March, rivaled by StumbleUpon (0.99%). (more…)