Source: Adobe [pdf]
Notes: According to Adobe’s analysis of organic Facebook activity by day of the week, Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well as the highest engagement rate (3.3%) and share of brand post video plays (24.7%). Also, the largest share of comments (17%), likes (16%) and shares (16%) occurred on Fridays.
About the Data: The results are based on 226 billion Facebook post impressions tracked during Q1.
Related: Brands’ Most Engaging Facebook Posts are Almost Always Photos