7 in 10 TV households in the US use at least one on-demand service, whether that be a DVR, a Netflix subscription, or video-on-demand (VOD) from a cable or telco provider, according to recent data from Leichtman Research Group (LRG). Still, a recent Ipsos study found that live TV remains the typical viewing method for most Americans. So how much time do pay-TV viewers estimate spending with live TV as opposed to other programming options? Based on a survey of consumers with subscription cable service, a new Nielsen study [download page] offers some answers. (more…)
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How Does Live TV Consumption Measure Up Against Recorded Content?
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