Year-to-Date Marketing Budget Sentiment, by Medium

Source: Warc

Notes: Not surprisingly, digital (excluding mobile) marketing budget expectations have been rapidly increasing throughout the first 4 months of the year, although it’s surprising to see them slightly exceed mobile budget optimism. TV budgets appear to be holding steady, but the same can’t be said for other traditional media. Overall, Warc’s global marketing budget index stayed in positive territory in April with a reading of 55.6. (A score above 50 indicates a generally improving environment.) (more…)