B2B Buyers Are People, Too. Who Are They, and What Makes Them Tick?

While there’s a good deal of research focusing on how B2B marketers are shifting their marketing efforts, there’s less data concerning buyer behavior – and even less about buyers themselves, as individuals. But ultimately the individuals involved in business purchase decisions – and those signing on the dotted line – are people, too, and understanding them is an essential component of marketing to them.  A new MarketingCharts Debrief provides targeted and practical information about B2B buyers as individuals, unearthing surprising demographic trends and distinct media consumption habits. (more…)