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Mobile Payments Said to Now Comprise 1 in 4 Global Retail Transactions
Source: Adyen [download page] Notes: Overall, smartphones (10.9%) and tablets (9.3%) together accounted for more than 1 in 5 payment transactions globally in March, although that was up only...
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US Ad Revenue Growth Forecast, by Medium, in 2014
Source: MAGNA GLOBAL Notes: US media advertising sales are expected to grow by 6% this year, a figure revised upwards from a previous forecast of 5.5%. Digital – which accounted for 27%share of total...
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Corporate America’s Reputation is Still Poor. Which Industries Fare Best?
1 in 5 American adults believe that the reputation of corporate America has improved over the past year, according to the latest Harris Poll Reputation Quotient (RQ) [download page], now issued by...
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Online Shares Could Be As Influential As In-Person Recommendations
Recommendations are received with a degree of trust and influence unmatched by any paid media, according to Nielsen. Now, a new study [download page] from ShareThis produced with the Paley Center for...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 25-27, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Almost All Digital Media Buyers With Larger Budgets Are Using Mobile, Video
Source: Conversant [download page] Notes: More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year, rivaling use of display (98%) and...
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Weekend Blog Posts Garner Disproportionately High Social Sharing Activity
Source: TrackMaven [download page] Notes: While just 13% of the more than 1 million blog posts analyzed were published on the weekend, those posts received almost one-third of the data set’s total...
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Global B2B Marketers Rate Their Most Effective Social Media Post Types
Compared to last year, B2B marketers around the world (but primarily based in the UK) are focusing their social media efforts more on generating leads and sales and less so on driving traffic and...
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Traditional Advertising Channels Best for Reaching and Engaging Millionaires
Traditional media budgets may be under fire, but a new study from the Shullman Research Center suggests that they still present the best bet for reaching and engaging millionaires. The survey results...
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88% of B2B Marketing Databases Missing Basic Firmographic Data
Source: NetProspex [pdf] Notes: Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are...
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Traditional Marketing Tools Influence Millennials’ CPG Brand Decisions
Source: IRi [Login page] Notes: Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%) and to report that smartphone apps...
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Audience Targeting Budgets to Rise; 3rd-Party Online Data Preferred
Audience targeting is becoming more widely adopted, now used by more than 8 in 10 advertisers and 9 in 10 agencies, ad networks, ad exchanges and DSPs, according to an eXelate and Digiday State of the...
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Top 10 Marketing Charts of the Month – April 2014
This month’s quick-hit set of top charts [pdf] features the following topics: teens’ most important social network; biggest mistakes companies make with their customers; the enduring popularity of live...
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US Smartphone Penetration in Q1
Source: comScore Notes: Smartphone penetration reached 68.8% of the US mobile market during Q1, up from 65.2% in Q4 2013 and 58% in Q1 2013. Separately, the CEA estimates that 64% of US households now...
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Youths’ Most Indispensable Digital Property Is…
Source: Harvard University Institute of Politics Notes: From a list of 5 options (Facebook, Google, Twitter, YouTube and Instagram), a plurality 24% of 18-29-year-old survey respondents chose Facebook...
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B2B Execs Estimate 31% of E-Commerce Revenue to be Incremental
Online purchases are becoming more common among young B2B procurers, per research released last year, and a majority of vendors in the US and Europe agree that B2B commerce is shifting from offline to...
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How Millionaires Shop: Millennials and Baby Boomers Share Many Similarities
In a new study of how millionaires shop, the Shullman Research Center finds that Millennials (18-33) and Baby Boomers (49-67) share many similarities, with Gen Xers (34-48) the odd ones out. According...
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More Than One-Quarter of Recorded TV Content Said Never Watched
Source: ARRIS Consumer Entertainment Index [download page] Notes: An estimated 28% of recorded TV is never watched, according to a survey of 10,500 respondents aged 16 and older from 19 countries –...
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Half of North American Digital Marketers on Twitter Sharing Content From...
Source: PunchTab / LeadTail [download page] Notes: A majority 56% of North American digital marketers active on Twitter shared content from YouTube during the report period (2/1/14-4/30/14), with...
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Marketers Concerned About Levels of Transparency with Media Agencies
A recent survey from STRATA found that agencies have trust issues with the publishers they partner with (this could be a good reason why…) – and now a survey from the Association of National...
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