Source: PunchTab / LeadTail [download page]
Notes: A majority 56% of North American digital marketers active on Twitter shared content from YouTube during the report period (2/1/14-4/30/14), with about half also doing so from Instagram. Compared to a similar report released last year, it appears that a greater share of digital marketers are cross-posting from Facebook, while a smaller percentage are doing so from Vine, changes which might be partly attributable to differences between the samples. The latest study finds that of the 100 most popular shared content sources, mainstream (43%) and industry (42%) media are virtually on par, with social media (12%) further back. (more…)