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Top 10 Marketing Charts of the Month – May 2014
This month’s quick-hit set of top charts [pdf] features the following topics: mobile content consumption, by industry and demographic; top sources for generating and converting leads; most effective ad...
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Global Programmatic Ad Pricing Trends: Social Keeps Rising
Source: Turn Notes: Social and display advertising have become more competitive and seen a 64% and 21% year-over-year increase, respectively, in average eCPM from January through April 2014, according...
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1 in 4 US TV Viewers Say They Never Want to Fast-Forward Through Ads
Source: Arris Consumer Entertainment Index [download page] Notes: Within the US, roughly half of survey respondents indicate that they want to fast-forward through TV ads at least usually. Of note,...
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Response Rates For Top-Performing Email Marketers Prove Far Ahead of the Pack
The mean unique open rate for US email marketers last year was 20.2% and the median rate 17.1%, according to the 2014 Silverpop Email Marketing Metrics Benchmark Study [download page], which examined...
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How Popular is Instagram With Youth?
It’s well established at this point that Instagram’s users skew young, and recent research suggests that it is now teens’ most important social network. New data from a Shareablee and comScore webinar...
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Most-Used Customer Service Channels
Source: NICE Systems Notes: Roughly 9 in 10 survey respondents aged 18-65 speak with live representatives on the phone, the most common customer service channel of the listed options, with website...
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US Consumers’ Propensity to Recommend Brands, by Service Sector
Source: KPMG [pdf] Notes: Of the 5 countries tracked – China, Australia, the US, Germany, and the UK – US respondents were the most satisfied customers overall, with 43% rating their customer...
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Consumers Say They Find Personalized Ads More Engaging and Memorable
Compared to general ads, many consumers find personalized ads to be more engaging (54%), educational (52%), time-saving (49%) and memorable (45%), according to a Yahoo survey of 6,000 respondents aged...
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The Logic of Advertising to Baby Boomers
The Millennial generation today is dissected from all angles, garnering a significant amount of attention from marketers. But what about Baby Boomers – are they under-appreciated? A new MarketingCharts...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 30-Jun. 1, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Desktop Social Networking Websites & Forums – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Multimedia Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Shopping and Classifieds Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Business Information Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Mobile-Phone Entertainment Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Health & Medical Information Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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7 in 10 US Mobile Subscribers Now Own a Smartphone
Source: comScore Notes: Smartphone penetration averaged 69.6% of the US mobile market during the 3-month period ending in April 2014, up more than 10 points from the year-earlier period (58%). Apple...
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Most Important Factors Influencing Consumers to Complete a Purchase
Source: Accenture [pdf] Notes: Consumers aged 20-40 in the US and UK were asked to rank the factors that would make them most likely to complete the purchase of a product or service, with sales and...
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Mobile Users Relying More on Devices to Aid Shopping Decisions
Mobile devices are becoming increasingly important media resources for purchase decisions, according to the latest “Mobile Path to Purchase” study [download page] from xAd and Telmetrics. The research...
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Digital Marketing Optimization: How Top-Performers Differ From the Rest
Increasing conversion rates is a top digital priority for marketers this year, and a new study [download page] from Adobe offers insights into the ways in which the top 20% of performers (by conversion...
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