Digital Marketing Optimization: How Top-Performers Differ From the Rest

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Clik here to view.Increasing conversion rates is a top digital priority for marketers this year, and a new study [download page] from Adobe offers insights into the ways in which the top 20% of performers (by conversion rate) differ from the other 80%. Among the highlights, the survey results indicate that the top 20% are more likely to use testing as a form of decision-making, and are 54% more likely to be allocating more than 5% of their marketing budgets to optimization activities. (more…)