Mobile Users Relying More on Devices to Aid Shopping Decisions

Mobile devices are becoming increasingly important media resources for purchase decisions, according to the latest “Mobile Path to Purchase” study [download page] from xAd and Telmetrics. The research examined 2,000 US smartphone and tablet users who had used their device to make a purchase decision in at least one of 4 key categories (telecom, restaurant, auto, entertainment) during the previous 30 days. Some 29% named their smartphone the most important media platform when searching for information during the purchase process, up from 23% the prior year. (more…)