Global B2B Marketers Rate Their Most Effective Social Media Post Types

Compared to last year, B2B marketers around the world (but primarily based in the UK) are focusing their social media efforts more on generating leads and sales and less so on driving traffic and strengthening thought leadership, according to [download page] a report from B2BMarketing.net. The study, which finds that branding and positioning remains the top social objective among B2B marketers, asked respondents to rate the effectiveness of a variety of post types. (more…)