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Source: Conversant [download page]
Notes: More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year, rivaling use of display (98%) and outpacing adoption of social (85%). Digital agency media professionals with budgets larger than $5 million show a greater level of adoption of mobile, video, and social than their counterparts with smaller budgets. Meanwhile, some 7 in 10 respondents overall would like to learn more about cross-device advertising this year; fewer are interested in learning more about mobile (61%), video (45%) or social (41%) advertising. (more…)
