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$25 Would Buy Marketing Input From Most Consumers
The magic number is $25, says Parago in a new research study that asked consumers what their time is worth when providing feedback on products or services, listening to sales pitches and providing...
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Native Ads to Account for Growing Share of Social Media Ad Revenues
While display will remain the dominant social media advertising unit, native ad formats (such as Facebook Sponsored Stories and Twitter’s Promoted Tweets) should grow rapidly over the coming years,...
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Showrooming: Most Say They’d Need At Least A 20% Price Gap to Abandon the Store
Two-thirds of mobile device owners say they check their device while shopping in a store to see if there is a cheaper price elsewhere, according to survey results from Linkable Networks. But what is...
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Top Local Markets for Digital Media Usage Revealed
Scarborough Research has publicly released data [pdf] showing the top local markets for digital media usage last year. The research shows that use of the internet for social networking was highest in...
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Twitter Now Rivals Facebook as Teens’ Most Important Social Network
30% of teens name Twitter as their most important social network, close behind the 33% who tab Facebook, per results [pdf] from Piper Jaffray’s 25th Semi-Annual teen research project, which surveyed...
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Global Ad Spend Growth to Barely Outpace Forecast Inflation This Year
Global advertising spend (based on trends in 12 major markets) will increase by 3% this year and 5.4% next year, predicts Warc [pdf] in a new forecast. However, taking into account forecast inflation...
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Online Video: Broadcast TV Content Gets Above-Average View, Completion Rates
Research released last week by Ooyala indicated that broadcast TV is finding a welcoming audience online, and new data [pdf] from Adobe supports that finding. Compared to the average, completion rates...
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Tablets and Smartphones Generated About 1 in 4 Organic Search Visits in Q1
Tablets and smartphones combined accounted for roughly 24% of organic search visits in Q1, according to [download page] the latest quarterly report from RKG. Android devices contributed about 7% of...
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Teens Vastly Prefer Shopping In-Store to Online; Top Spending Categories Listed
More than 3 in 4 teens shop online, reports Piper Jaffray in new survey results [pdf], but they prefer to shop in-store. Asked to indicate their preference, 78% of female teens responding to the survey...
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72% of Online Video Ad Buyers Increase Spend, Grab 11% of TV Budgets
A recent study by Nielsen and the IAB recommended moving 15% of TV budgets to online video in order to increase reach at a lower cost. It seems that some online video buyers are taking heed. In their...
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1 in 5 Second-Screeners Shop for Products Seen in TV Ads
Using another device while watching TV has become a widespread activity (something discussed here and here) and while that has the potential to distract viewers, it also provides them with the...
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Mobile Commerce App Usage Higher Among iPhone Than Android Owners
iPhone owners are 54% more likely than Android owners to use mobile applications for commerce, per new data from the Arbitron Mobile US smartphone panel. Not only are iPhone owners more likely to use...
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Consumers Say – Again – That First Impressions Matter for Loyalty
Better make that first impression a good one. 56% of consumers believe that the first purchase or beginning of service is the deciding moment in establishing brand loyalty, according to results from...
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Mobile Search: Restaurants Rule the Roost
A survey of 1,497 smartphone owners, conducted by Chadwick Martin Bailey (CMB) and SinglePlatform at Constant Contact, reveals that respondents are more likely to search for restaurants than any other...
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Entertainment, FMCG Brands Dominated Viral Video in Q1
Unruly has released its first in a series of quarterly reports examining trends in social video advertising. The report, which looks at video ad shares across verticals and brands in Q1, highlights an...
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Bad Service Experiences Don’t Fade Quickly From Customers’ Memories
Bad customer service experiences are more likely to be shared than good ones, according to results from a ZenDesk-sponsored survey conducted by Dimensional Research. Separate results from the survey...
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“Global Digital Elite” Profiled
The “world’s most valuable audience” has been identified, at least according to [download page] a new report from Turn. These 2% of global consumers – the “global digital elite” – see 24 times as many...
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