Top 10 at Domestic Film Box Office, Weekend of Apr. 12-14, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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CPG Mobile Advertisers Aim to Lure Consumers Through Video, Social Interactions
Millennial Media and comScore have released a new report [download page] examining CPG mobile ad campaigns and characteristics of the mobile consumer goods audience. The study reveals that compared to...
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E-Commerce Execs Report Increased Traffic, Revenues from Mobile Devices
29% of e-commerce executives say that more than 20% of their traffic comes via mobile browsers or mobile applications, a marked increase from just 3% who reported that level of traffic last year,...
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Online Ad Prices in Q1: Display and Video Trend Up; Mobile and Social Fall
Online ad prices are moving in opposite directions depending on the channel, per results from a new report [download page] from Turn which looked at trends across the US, European Union, and...
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SocNets in the USA: 27% of Online Time; 15% of Mobile Browsing Time
27% of Americans’ time spent online last year was spent accessing social networking sites and forums, says Experian Marketing Services in newly-released data. That’s the equivalent of 16 minutes of...
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In Reversal, Network Content Streamers Now Say Regular TV Viewing Negatively...
34% of US internet users (and 30% of all consumers aged 13-54) surveyed in December 2012 reported having watched streaming video content that originated from a network since the beginning of September,...
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Online Ad Spend Up 15% in 2012, Setting Yet Another Peak
It’s becoming somewhat repetitive to use the words “online ad revenues” and “record” in the same sentence. Yet once again, online ad spend has reached a new peak, hitting $10.31 billion in Q4, up 14.9%...
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Consumers Think Retailers Need to Improve Their Cross-Channel Integration
49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels, details a survey conducted by...
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Small Biz Owners Spending More Time on Social, Even as Most Don’t See ROI
It’s becoming a familiar refrain: social media marketing is a priority and gets increasing investment, even as concerns over ROI persist. A new survey from Manta of its membership indicates that this...
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Consumers Give Newspapers High Marks for Advertising Efficacy
An online survey of 5,000 US adults, conducted by Nielsen on behalf of the Newspaper Association of America (NAA), reveals that respondents rate newspapers (in print and on the internet) as the most...
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Around the World, Men Slightly More Interested in Mobile Shopping Than Women
Men appear to be more interested in using their mobile phones than women, according to data released by Kantar Media. In the US, 15.9% of men reported being interested in using their phone to make...
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Mobile Grows Quickest, but Search is Still King of Online Advertising
Online ad revenues grew by 15% year-over-year in 2012, per the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers (PwC), but the rising tide of online ad spending didn’t lift all...
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Is Network Content Streaming Affecting Pay TV Subscriptions?
A new study from GfK has found that network content streaming now tends to cannibalize regular TV viewership of those programs, but does it have an effect on pay TV subscriptions? In other words, is...
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Global Marketing Budget Outlook Continues to Rise
Marketing budget conditions improved again this month, details Warc [pdf] in its latest Global Marketing Index. The budget component of the index improved to a reading of 52.9 this month from 52.4 in...
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Traditional Media – Print Aside – Saw Healthy Global Ad Spend Growth Rates in...
Traditional media continue to dominate global advertising spending, and most show no signs of falling off for the time being, according to new data released by Nielsen. TV, which commands the lion’s...
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For Mobile Ad Monetization, iOS Slips But Stays on Stop
Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform, reports Opera [pdf] in a study covering platform activity in Q1. The iPhone regained the...
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In the US, B2B Paid Search Gets Costlier as Click Rates Drop
The Search Agency has released an analysis of paid search trends in the US in Q1 2013 across devices and verticals. Looking at the B2B vertical, the study finds that impressions rose 27.2%...
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B2B Marketers See Google+ Becoming An Increasingly Useful Social Platform
While only 9% of B2B marketers (primarily from the UK) currently consider Google+ to be their most useful social media marketing channel, 29% believe it will be so in the next 12 months, according to...
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Consumers Say They Prefer Targeted to Random Online Ads
Asked whether they would rather see online ads for random products and services or ads directed towards their interests, 40.5% of respondents to a new survey [pdf] chose the latter (targeted ads),...
View ArticleTop 10 Broadcast TV Engagement, Week of Apr 1-7, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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