Small Biz Owners Spending More Time on Social, Even as Most Don’t See ROI

It’s becoming a familiar refrain: social media marketing is a priority and gets increasing investment, even as concerns over ROI persist. A new survey from Manta of its membership indicates that this same pattern exists among small business owners: 81% say they’re spending more (49%) or the same amount (32%) of time on social media compared to a year ago. But, asked if they see a return from their company’s social media activities, 61% responded “no,” as opposed to 39% saying “yes.” (more…)