Top 10 Cable TV Engagement, Week of Apr 1-7, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Video-On-Demand Campaigns Seen Complementing TV Advertising
A research study [pdf] conducted in the UK between October 2011 and November 2012 by Tremor Video and the IAB UK has found that video-on-demand (VOD) campaigns can serve as an effective complement to...
View ArticleClik here to view.
While Recognizing Its Importance, Most Marketers Say They Struggle With...
More than 9 in 10 company marketers (primarily from the UK) believe that personalization of the web experience is critical to current and future success, detail Econsultancy and Monetate in a...
View ArticleClik here to view.
61% of Marketers Moving Online Dollars From Direct Response to Brand Advertising
Marketers plan to split their online advertising between direct response and brand advertising initiatives, with 18% of marketers focused on each, and the remaining 64% employing a mix, according to...
View ArticleClik here to view.
Wealthy Households Still Watching Primetime TV; Over-Index in Streaming...
Although they watch less TV during the day, wealthy households (income of more than $100k per year) still make up more than one-fifth share of primetime viewing, virtually unchanged from last year...
View ArticleClik here to view.
Top-Performing US Email Marketers Achieved an Average CTR of 8.3% Last Year
The median email click-through rate (CTR) in the US stood at 2.2% last year, and the mean rate at 3.3%, but the top quartile of performers achieved an average rate of 8.3%, according to [pdf] a new...
View ArticleClik here to view.
Social Media Attracts, Drives Purchases for Moms
Mothers are 20% more likely than the general population to use social media, according to [pdf] a report from BabyCenter and comScore. Beyond major sites such as Facebook and YouTube, young mothers...
View ArticleClik here to view.
31% of Marketers Consider Events Essential to Doing Business
The CMO Council and Exhibit & Event Marketers Association (E2MA) have released a new report [download page] examining events and trade shows and their contributions to customer engagement. Among...
View ArticleClik here to view.
More Than 1 in 4 American Teens Has Access to a Tablet
Smartphone penetration is rising quickly among teen (12-17) households, reports Nielsen in a new release. Between Q4 2011 and Q4 2012, smartphone penetration increased by 45% in these homes, compared...
View ArticleClik here to view.
Mobile Ad Spend Chased Better-Performing iOS Inventory in Q1
An analysis of market data from real-time bidding auctions for mobile ad impressions reveals that advertisers devoted roughly three-quarters of their budgets to iOS devices during Q1 2013. The MoPub...
View ArticleClik here to view.
Online Content Sharing More Popular Among Women, Youth
44% of Americans say they share or like online content that others have posted on social media and other online sites, according to survey results from Ipsos. While that’s right about the global...
View ArticleClik here to view.
Are People Watching TV Ads or Looking at Their Mobile Devices?
There has been a good deal of research lately devoted to TV consumption trends as they relate to increasing adoption of smart devices, and as TV increasingly becomes part of a multi-screen experience....
View ArticleClik here to view.
Millennials More Comfortable Than Their Elders Sharing Personal Data Online
Millennials (18-34) are getting somewhat comfortable with the idea of personal data sharing, at least when it comes with tangible benefits, according to survey results from the USC Annenberg Center for...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 19-21, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
Global Paid Search CTRs Up 62% in Q1
The latest report on paid search trends has been released, this one from Kenshoo. As with previous reports from RKG, The Search Agency, and IgnitionOne, the Kenshoo study notes that mobile devices are...
View ArticleClik here to view.
Mobiles Account For More Than 1 in 10 Digital Video Starts
Smartphones and tablets are accounting for a rapidly increasing proportion of digital video starts, according to “The State of Mobile Benchmark” [pdf] from Adobe Digital Index. In Q4 2012, these...
View ArticleClik here to view.
Few Consumers To Ditch Store Brands When The Economy Improves
94% of Americans say they will remain cautious and keep their food, beverage and household goods spending at current levels even if the economy improves, according to results from Deloitte’s “2013...
View ArticleClik here to view.
Tablet Adoption Up Among Senior Execs; 65% Use Them to Shop
Senior executives around the world are ratcheting up their use of mobile devices, find Doremus and the Financial Times in their annual “Decision Dynamics” survey. Tablet adoption in particular has...
View ArticleClik here to view.
3rd Party Online Data Ranked Most Effective for Audience Targeting
More than 80% of advertisers find audience targeting to be very (29%) or somewhat (55%) effective, and the vast majority of agencies agree, per results from an eXelate survey. Both groups point to 3rd...
View ArticleTop 10 TV Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View Article