Global Ad Spend Growth to Barely Outpace Forecast Inflation This Year

Global advertising spend (based on trends in 12 major markets) will increase by 3% this year and 5.4% next year, predicts Warc [pdf] in a new forecast. However, taking into account forecast inflation provides a duller forecast for global ad spend growth, at just 0.6% this year and 2.4% in 2014. This year’s 3% forecast growth (at current prices) follows from 3.8% estimated growth (also at current prices) last year, with the slowdown mainly due to political and Olympic dollars exiting the market this year along with continuing global economic concerns. (more…)