Online Video: Broadcast TV Content Gets Above-Average View, Completion Rates

Research released last week by Ooyala indicated that broadcast TV is finding a welcoming audience online, and new data [pdf] from Adobe supports that finding. Compared to the average, completion rates for TV-related content (such as full episodes of TV shows) are 12.5% higher on PCs (45% vs. 40%), 31.4% higher on tablets (46% vs. 35%), and 33.3% higher on mobile phones (36% vs. 27%). The same pattern is true for video view rates (the percentage of visits resulting in a video start.) (more…)