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Among Weekly Users, Online Radio Consumption Trounces Online Video
Online video has been the subject of a fair amount of research of late (see here and here for examples), and is certainly worthy of the attention. But, Edison Research and Arbitron would like to remind...
View ArticleTop 10 Broadcast TV Engagement, Week of Mar 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Real Estate Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Cable TV Engagement, Week of Mar 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Social Networking Websites & Forums – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Irrelevant Pop-Up Ads A Major Irritant to Consumers
A poll of Americans’ attitudes to bad ads by InsightsOne finds that more Americans are annoyed by irrelevant pop-up ads (70%) than by male (66%) or female (54%) enhancement ads, and even emails from...
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Social Logins in Q1: Google Eats Away at Facebook’s Lead
Facebook was once again the leading option in Q1 2013 for social logins, among online users who opted to use a social network identity to speed up registration on sites across the web, according to...
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Top Tablet Ad Models Uncovered; Context Matters
An exhaustive global study [download page] that took place over 14 months and reached roughly 1 in 3 tablet owners in the US claims to have uncovered the top 3 tablet advertising models: pre-roll with...
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Media Consumption is Not Necessarily a Zero-Sum Game
Heavy usage of one of the top 3 media (by reach) does not necessarily mean that less time is spent with the other media, according to [download page] results from an Edison Research and Arbitron study....
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Asian and Hispanic Households Will Outspend Whites Over The Remainder of...
A comprehensive study of multiculturalism in America by Geoscape determines that Asian and Hispanic households will outspend non-Hispanic White households in their lifetimes. The study (executive...
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TV Cord Cutters Growing Faster Than Expected, Numbered >1 Million Last Year
The number of American pay TV subscribers cutting the cord to focus solely on Netflix, over the air, online, and other sources is growing faster than expected, according to the latest study from...
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Event-Hosting Small Businesses Look to Workshops for Success
More than 4 in 10 small businesses host events, with 71% of those believing that they’re important to their organization’s success, according to new data released by EventSpot by Constant Contact. On...
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For Coupons, Most Americans Still Turn to the Sunday Paper
Local businesses are spending more on promotions than advertising, per a recent report, and perhaps with good reason. According to recent survey results from Linkable Networks, 95% of consumers use...
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New Revenue Sources Help Offset Decline in Newspaper Ad Spend
Newspaper ad revenues dropped by 6% last year, marking the 7th consecutive year of declines after a 7.3% fall last year, per new figures from the Newspaper Association of America (NAA). But, reflecting...
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RTB Projected to Account for 25% of Online Video Ad Spending Next Year
Total spending for real-time bidding (RTB) on video ads is estimated to grow by a compound annual rate of 57% between 2011 and 2014, per a new study [download page] commissioned by SpotXchange and...
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By 2018, About 1 in 5 Americans Will Be of Hispanic Origin
Here’s something marketers can’t ignore: the cultural make-up of the US is changing, and quickly. Recent Census Bureau data has highlighted that by 2060, close to 1 in 3 Americans will be Hispanic. For...
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40% of Mobile Searches Said Conducted While Watching TV
It’s no longer news that TV is becoming part of a multi-screen experience, but it’s helpful to know what kind of activities are being performed while watching TV. According to new survey results from...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 5-7, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Tablet Use in Front of the TV Becoming More Widespread
A survey of 3,501 consumers in Brazil, France, Italy, Spain, the UK, and the US has found that regular use of tablets while watching TV (on a TV set) has soared from 11% in 2012 to 44% this year. Also...
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