By 2018, About 1 in 5 Americans Will Be of Hispanic Origin

Here’s something marketers can’t ignore: the cultural make-up of the US is changing, and quickly. Recent Census Bureau data has highlighted that by 2060, close to 1 in 3 Americans will be Hispanic. For those wanting a closer-term projection, a new study [executive summary download page] from Geoscape forecasts that 19% of the population (excluding Puerto Rico) will be of Hispanic origin by 2018. That’s up from 17.4% this year. (more…)