For Coupons, Most Americans Still Turn to the Sunday Paper

Local businesses are spending more on promotions than advertising, per a recent report, and perhaps with good reason. According to recent survey results from Linkable Networks, 95% of consumers use coupons when they shop, including 30% who claim to do so every time they shop. And while the internet is turning into a prime source of coupons, inserts in the Sunday newspaper still rule the roost, with 78% of coupon users saying they typically find them there. (more…)