New Revenue Sources Help Offset Decline in Newspaper Ad Spend

Newspaper ad revenues dropped by 6% last year, marking the 7th consecutive year of declines after a 7.3% fall last year, per new figures from the Newspaper Association of America (NAA). But, reflecting a changing composition of revenues that has moved beyond advertising and circulation trends only, the NAA has moved to a new method of revenue reporting. And those results contain some positive signs for the industry: overall revenue for US newspapers fell by a more modest 2% last year, as various other sources saw gains. (more…)