Top Local Markets for Digital Media Usage Revealed

Scarborough Research has publicly released data [pdf] showing the top local markets for digital media usage last year. The research shows that use of the internet for social networking was highest in Austin and Seattle (62% of each market’s population in the 30 days prior to the survey), while New Orleans topped the charts for newspaper website access (40%), and Austin led the pack for smartphone internet use (57%) and online radio listening (32%). Interestingly, some markets showed up across most of the top 10 listings. (more…)