The “world’s most valuable audience” has been identified, at least according to [download page] a new report from Turn. These 2% of global consumers – the “global digital elite” – see 24 times as many ads as the average consumer, and are so prized by marketers that they command 85% higher eCPMs than average. So who are they? They’re young, urban, have above-average income (typically $76k and up), and have an affinity for gadgets. They also love to shop, are interested in fashion, and have diverse media tastes. (more…)
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