Native Ads to Account for Growing Share of Social Media Ad Revenues

While display will remain the dominant social media advertising unit, native ad formats (such as Facebook Sponsored Stories and Twitter’s Promoted Tweets) should grow rapidly over the coming years, according to the latest social media ad forecast from BIA/Kelsey. At a 22.9% compound annual growth rate (CAGR) between 2012 and 2017, native ad formats will outpace display’s growth (16.1% CAGR) to represent almost 42% share of social media ad revenues in 2017, up from roughly 35% last year. (more…)