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Large Companies Expect More Impact From Their CX Efforts This Year, Will Hike...
A recent study from Econsultancy found that company marketers consider customer experience (CX) to be their single most exciting opportunity this year. Large companies (with at least $500 million in...
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Top Benefits and Challenges of Personalized Media Programs
Some 77% of marketers agree that individualized messages and offers can be more effective than mass messages and offers, according to newly-released research [pdf] from Conversant (formerly...
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Online Video Starts: Key Traffic Sources and Leading Devices in Q4 2013
When it comes to branded video starts, search is a far bigger referrer than social, according to [pdf] Adobe’s Q4 2013 US Digital Video Benchmark. The analysis of media and entertainment sites...
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Almost 1 in 5 US Millennials Use Snapchat On A Monthly Basis
Some 17% of Millennials (18-34) use Snapchat on a monthly basis, details comScore in a new study [download page] offering marketers some insights into the Millennial generation. While it’s well known...
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Top 10 Local US Markets by Smartphone and Tablet Penetration
Smartphone penetration continues to grow, exceeding 65% of the US mobile subscriber market during the fourth quarter of 2013, according to comScore. A recent report [download page] from Nielsen pegs...
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Super Bowl 2014 Ads: Facts and Figures (Updated)
The mountain of analysis concerning the Super Bowl and its ads continues to pour in. With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity...
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CPG Marketers Distributed 315 Billion Coupons in 2013, Up 3.3% Y-O-Y
CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years, according to NCH Marketing Services’s annual report. The 315 billion coupons distributed represented a...
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Fewer Valentine’s Day Celebrants This Year, But They Plan To Spend More
Some 53.8% of American adults plan to celebrate Valentine’s Day this year, a marked decrease from 59.9% last year and upwards of 60% in earlier years, per results from the NRF’s annual study. But while...
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Advertisers’ Highest-Rated Media Brands in 2013
Meredith was the best media company partner for advertising companies last year, toppling the 2012 winner, Google, according to a survey of thousands of top-tier advertising (marketing and agency)...
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Twitter’s Existing User Base Said Attractive For Advertisers
Twitter’s Q4 earnings report may have disappointed in terms of user growth, but recent survey data suggests that its existing users present attractive targets for marketers. The latest annual social...
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How Influential Are Celebrities? (Updated)
[This article, originally published in late 2013, has been updated with new research on the effectiveness of celebrities in advertising.] A new research paper [download page] from Ace Metrix analyzing...
View ArticleTop 10 Broadcast TV Engagement, Week of Jan. 20-26, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jan. 20-26, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Total Consumer Savings From CPG Coupons Fell Again in 2013
Despite a growing amount of CPG coupons distributed by marketers last year, American consumers redeemed the fewest amount (2.8 billion) in at least 5 years, according to a study from NCH Marketing...
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Online Americans Say They Hold Generally Favorable Views of Mobile Marketing
Mobile is one of marketers’ most exciting opportunities this year, according to recent research, but are consumers resistant to being marketed to on mobile? Not so, say newly-released survey results...
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Brand Leaders in Meeting Customers’ Expectations
In its latest customer loyalty index [pdf], Brand Keys indicates that consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t...
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What Affects Shoppers’ Image of a CPG Brand the Most?
A recently-released study [pdf] released by the Path to Purchase Institute (P2PI) in collaboration with CROSSMARK and Marketing Werks touts the value of experiential marketing by way of some...
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More Data Supports Personalization of Emails
Research released last year by MailChimp and by MailerMailer supported the notion that personalized emails drive higher responses rates. A new study [download page] from Experian Marketing Services...
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