Top 10 Cable TV Engagement, Week of Jan. 13-19, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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As Demand Grows, Retailers Said to Generate More Paid Clicks From PLAs Than...
Cost-per-click for Google product listing ads (PLAs) jumped by 80% year-over-year during Q4 2013, all the while maintaining a relatively steady ROI, according to an Adobe Digital Index analysis of...
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Consumers’ Spending Behavior, Outlook Remain Modest
Americans ended 2013 slightly less likely to have been cutting back on small-ticket items to save money than they had been earlier on in the year, reports Harris Interactive in recent survey results....
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US Tablet Ownership Update, January 2014
44% of US online consumers owned tablets as of December 2013, up 6 points from a year earlier, according to new Consumer Electronics Association (CEA) estimates. For its part, the Pew Research Center’s...
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Top 10 Marketing Charts of the Month – January 2014
This month’s quick-hit set of top charts concerns the following topics: user demographics of major social networking platforms; email initiatives and role in smartphone conversions; Super Bowl...
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Almost 1 in 2 Marketers Say SEO and Content Marketing Efforts Highly Integrated
SEO efforts are more likely to share a budget and be highly integrated with content marketing than a range of other digital marketing disciplines, supporting the perception of content marketing’s role...
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Where Do Primetime TV Viewers Find TV Shows Online?
3 in 4 primetime TV viewers between the ages of 13 and 64 have used an online service to stream or download TV shows during the past 6 months, according to newly-released survey results from Ipsos...
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National Brands Report Disconnect Between Local Digital Tactics’ Perceived...
More than 8 in 10 national brands expect to increase or maintain their local marketing spend this year, though the percentage planning an increase is down from last year (34% vs. 47%), per study...
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Brands’ Facebook Pages Continue to Reach Teens – And Other Demos
Amid all the brouhaha about Facebook’s appeal to teens (summarized at the end of this article and notably avoided in the company’s Q4 2013 earnings release), there’s been more discussion about whether...
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Traditional Media and Lifestyle Habits of Working Moms
Working mothers – those 40% of women who have children under the age of 18 and also hold full-time employment – are both educated and affluent, according to Scarborough data published on Nielsen...
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Are Streaming Service Subscribers More Likely to be Cord-Cutters?
Some 64% of American prime-time TV viewers aged 18-49 claim to be “cord-lovers,” having maintained or added to their current level of cable/satellite subscription during the past 6 months, details...
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Millennial Moms’ Shopping Attitudes
2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%),...
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Mobile Payments Said to Now Represent 1 in 5 Global Transactions
The share of payment transactions taking place on a smartphone or tablet grew to 19.5% in December 2013, rising from 17.5% in August, and up 55% year-over-year from 12.6% the prior December, says Adyen...
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Marketers Agree: Consumers’ Increasing Mobile Use Shakes Up the Digital...
The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers responding to a study [download page] from Econsultancy...
View ArticleTop 10 TV Programs on Twitter, Week of Jan. 27-Feb. 2, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jan. 31-Feb. 2, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Key Sources of Information Used by Attendees Seeking Out New Exhibitions
B2B marketers have a lofty view of trade shows and events when it comes to their ROI. Now, new research [download page] from the Center for Exhibition Industry Research (CEIR) indicates that new...
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MarketingCharts Reader Survey
Hi MarketingCharts readers – we’re running our latest reader survey and would appreciate your input! We conduct these infrequently, so please take a few minutes to share your opinions on how we can...
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9 in 10 Online Americans Worry About Their Privacy When Using Social Networks
92% of American internet users report worrying about their privacy online at least sometimes, a figure that has remained consistent over the past couple of years, per recent research from TRUSTe...
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Smartphone Penetration Tops 65% of the US Mobile Market in Q4 2013
Smartphone penetration reached 65.2% of the US mobile subscriber market during the 3-month average ending in December (Q4), according to new figures from comScore, up 2.2% points from 63% on average...
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