Brands’ Facebook Pages Continue to Reach Teens – And Other Demos

Amid all the brouhaha about Facebook’s appeal to teens (summarized at the end of this article and notably avoided in the company’s Q4 2013 earnings release), there’s been more discussion about whether or not teens are using the site any longer and/or if it can maintain its “cool” factor than there has been regarding the actual reach of brands’ Facebook pages. While there’s an element of fatigue setting in with the Facebook teen use topic, Socialbakers has some interesting new data to add to the conversation. (more…)