Key Sources of Information Used by Attendees Seeking Out New Exhibitions

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Clik here to view.B2B marketers have a lofty view of trade shows and events when it comes to their ROI. Now, new research [download page] from the Center for Exhibition Industry Research (CEIR) indicates that new attendees to exhibitions present a particularly attractive target, being more likely than the average attendee to be executives and decision-makers. So how should exhibitors reach these prospects? (more…)