Almost 1 in 2 Marketers Say SEO and Content Marketing Efforts Highly Integrated

SEO efforts are more likely to share a budget and be highly integrated with content marketing than a range of other digital marketing disciplines, supporting the perception of content marketing’s role as “an umbrella discipline that encompasses many areas, with one of the main ones being SEO.” That’s according to a new study [download page] from Econsultancy and SEMPO, which found 45% of in-house marketers and 51% of agency respondents reporting a high degree of integration between SEO and content marketing. (more…)