Total Consumer Savings From CPG Coupons Fell Again in 2013

Despite a growing amount of CPG coupons distributed by marketers last year, American consumers redeemed the fewest amount (2.8 billion) in at least 5 years, according to a study from NCH Marketing Services. As a result, total consumer savings on CPG coupons declined by $200 million in 2013, to $3.5 billion, the lowest point since 2008 ($2.9 billion). (more…)