Online Americans Say They Hold Generally Favorable Views of Mobile Marketing

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Clik here to view.Mobile is one of marketers’ most exciting opportunities this year, according to recent research, but are consumers resistant to being marketed to on mobile? Not so, say newly-released survey results from Responsys, which indicate that about half of online adults feel very (17%) or sometimes (34%) positive about mobile marketing “in general,” with only 21% feeling negative about it to some degree. (more…)