Fewer Valentine’s Day Celebrants This Year, But They Plan To Spend More

Image may be NSFW.
Clik here to view.Some 53.8% of American adults plan to celebrate Valentine’s Day this year, a marked decrease from 59.9% last year and upwards of 60% in earlier years, per results from the NRF’s annual study. But while the number of celebrants is down to its lowest point in several years, celebrants are planning to spend more than at any other point in the survey’s history. (more…)