CPG Marketers Distributed 315 Billion Coupons in 2013, Up 3.3% Y-O-Y

CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years, according to NCH Marketing Services’s annual report. The 315 billion coupons distributed represented a 3.3% climb from the 2012 and 2011 figures, but remained below 2010’s peak of 332 billion. Some 8 in 10 consumers surveyed said they at least sometimes use coupons while shopping in grocery, mass, supercenter, drug, or dollar stores. (more…)