Clik here to view.
Online Merchants Report Increasing Value of Paid Search in 2013
E-commerce trends seen earlier in the year held true in Q4 and for 2013 overall, according to [download page] MarketLive’s latest Performance Index. Namely, for those online merchants comprising the...
View ArticleClik here to view.
Sharing Social Content on Twitter: Networks Used by Marketers at Mid-Size...
After examining the Twitter activity of North American marketing executives in general (Q1 2013), digital marketers (Q2 2013), and B2B marketers (June-August), LeadTail and DNN have set their sights on...
View ArticleClik here to view.
More Brands Promote Pinterest in Email Campaigns
Some 94% of brands display or promote social networks in their email marketing efforts, says Experian Marketing Services in its latest annual Email Market Study [download page] covering 2013 activity....
View ArticleClik here to view.
What America’s Mass Affluent Are Up To Online
America’s “Mass Affluent” represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth, says Nielsen [download page] in a new report. This group – which is defined as...
View ArticleTop 10 Brand Movers, January 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleClik here to view.
Who’s Ignoring Which Ads?
A new survey from Goo Technologies, conducted by Harris Interactive, looks at the types of ads that consumers say they are most likely to ignore. Overall, the study finds that online ads are ignored by...
View ArticleTop 10 TV Programs on Twitter, Week of Feb. 3-9, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 7-9, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
Demographics of US College Graduates in 2013
It’s becoming more and more valuable to go to college, says Pew Research in a new study citing earning, socio-economic and job satisfaction gaps between youth who have degrees and those who don’t....
View ArticleClik here to view.
Almost 1 in 5 Email-Driven Orders Were Completed on a Mobile Device in Q4
Some 18% of email-driven orders were completed on a mobile device during Q4 2013, up a couple of points from the preceding quarter, according to Yesmail Interactive’s latest quarterly Email Marketing...
View ArticleClik here to view.
Marketers Begin Aligning Content With the Buyer Journey
Recent research has brought to light the importance of customizing content to the buyer’s journey stage, something that few B2B content marketers feel adept at doing. A new study [download page] from...
View ArticleClik here to view.
Most Important Info to Display on Local Biz Websites, According to Consumers
2 in 3 American and Canadian consumers indicate that a local business having a website affects their opinion of the business and whether or not to use it, according to survey results from BrightLocal....
View ArticleClik here to view.
Most Requested Marketing Automation Features
B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing, per a recent report. The outlook for the...
View ArticleClik here to view.
8 in 10 CX Professionals Report Executive Buy-In
Customer experience is marketers’ single most exciting opportunity this year (according to one report, at least), and a new study [download page] from the Temkin Group indeed asserts that “the CX...
View ArticleClik here to view.
Only 1 in 2 Companies Say Sales & Marketing Have a Formal Definition of a...
If sales and marketing are to work better together, it might help to have an agreed-upon formal definition of what a qualified lead is. And yet only half of the firms responding to CSO Insights’ 2014...
View ArticleClik here to view.
Mobile-Local Ad Clicks Most Commonly Followed by Phone Calls
What happens after a mobile user clicks on a locally-targeted ad? Most often, a phone call to the business, says xAd in its 2013 Year-in-Review report [download page]. However, the results aren’t...
View ArticleTop 10 Broadcast TV Engagement, Week of Jan. 27-Feb. 2, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
When America Listens to the Radio
Some 92% of Americans aged 12 and older listen to the radio for 5 minutes or more during an average week between the hours of 6AM and midnight, says Nielsen in a new study entitled State of the Media:...
View ArticleTop 10 Cable TV Engagement, Week of Jan. 27-Feb. 2, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View Article