Mobile-Local Ad Clicks Most Commonly Followed by Phone Calls

What happens after a mobile user clicks on a locally-targeted ad? Most often, a phone call to the business, says xAd in its 2013 Year-in-Review report [download page]. However, the results aren’t uniform across all industries: while calls most commonly followed clicks in several industries, the most popular secondary activity in other industries was looking up directions or maps to a store, signaling mobile’s potential to drive foot traffic. (more…)